Here are some preliminary studies for my thesis entitled "Hot Skateboarding: designing color for products in motion" By composing color that elucidates movement on a 3D object the aesthetics of motion are better conveyed making the performance of movement more intriguing to watch.
The first component is to make 3D patterns that are colored to reflect the difference from surface to surface. When these surfaces are moved they generate a corresponding color shift for the viewer.
This concept works just as well if the object is stationary and the viewer is the one moving like looking at the side of a building as you walk past.
The second component is to color objects in a composition in a way that corresponds to the complexity of their movement relative to the rest of the group. The greater the complexity of motion the greater the intensity of color and contrast of colors should be to convey the motion. Here you can see a basic rectilinear 3D composition set in motion. The dominant form rotates about the y axis, the subdominant forms rotation is compounded by its dependency on the dominant and the subordinate element has the most complex motion because it is compounded by its dependency on the rest of the composition.
The same concept is employed for any moving object that has to be highly visible. Like a tennis ball or a javelin. But what if the entire outfit of the tennis player were coordinated to convey the entire performance from the tip of the racquet to their feet?
One of the most dynamic moving objects is the human body. Many style based sports employ thrilling performances of dynamic motion to enthrall audiences from freestyle snowboarding to figureskating. How can the body and the products on the body be colored to enhance the performance of the athlete and generate more visual interest for the audience. This is important to making the activity more fun to participate in more exciting to watch and promoting the lifestyle of the performers.
By distinguishing the performer from the background, by coloring the more interesting moving parts of the body so that the movements involved are clear and distinct from the rest of the body, by coloring the body to display the hierachy of motion to the viewer the experience of any trick will be improved.
The first component is to make 3D patterns that are colored to reflect the difference from surface to surface. When these surfaces are moved they generate a corresponding color shift for the viewer.
This concept works just as well if the object is stationary and the viewer is the one moving like looking at the side of a building as you walk past.
The second component is to color objects in a composition in a way that corresponds to the complexity of their movement relative to the rest of the group. The greater the complexity of motion the greater the intensity of color and contrast of colors should be to convey the motion. Here you can see a basic rectilinear 3D composition set in motion. The dominant form rotates about the y axis, the subdominant forms rotation is compounded by its dependency on the dominant and the subordinate element has the most complex motion because it is compounded by its dependency on the rest of the composition.
The same concept is employed for any moving object that has to be highly visible. Like a tennis ball or a javelin. But what if the entire outfit of the tennis player were coordinated to convey the entire performance from the tip of the racquet to their feet?
One of the most dynamic moving objects is the human body. Many style based sports employ thrilling performances of dynamic motion to enthrall audiences from freestyle snowboarding to figureskating. How can the body and the products on the body be colored to enhance the performance of the athlete and generate more visual interest for the audience. This is important to making the activity more fun to participate in more exciting to watch and promoting the lifestyle of the performers.
By distinguishing the performer from the background, by coloring the more interesting moving parts of the body so that the movements involved are clear and distinct from the rest of the body, by coloring the body to display the hierachy of motion to the viewer the experience of any trick will be improved.
posted by Karpas at 11:40 AM
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